TECHNOLOGY Acceptance MODEL FOR Mobile Services AS A DESIGN FRAMEWORK

Personal mobile devices are increasingly being used as platforms for interactive services. Ease of use is important, but the services should also provide clear value to the user and they should be trustworthy and easy to adopt. These user acceptance factors form the core of the Technology Acceptance Model for Mobile Services introduced in this chapter. The model has been set up based on field trials of several mobile services with altogether more than 200 test users. This chapter presents the technology acceptance model and describes four case studies of applying the model in practice as a design and evaluation framework.