Toward an Understanding of Salesperson Deviance: A Structured Abstract

Mahmoud Darrat,Barry Babin

The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business WorldDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science（2017）

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摘要

Markenting employees, and in particular professional salespeople, typically experience greater job autonomy than do many other employees. A free market characterized by competitivenss and varying consumer demands requires that salespeople and service providers adapt and change across many situations.

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