An Overview of Main IoT Trends Applied to Business and Marketing

Currently there are more devices connected to internet than people in the world and industrial sensors and robots are also increasing. Not only organizations but also individuals are obtaining data from internet of things (IoT) devices and automating them. The aim of this chapter is to investigate and analyze this context and to identify the main trends of IoT for business and management, as well as potential organizational marketing strategies. Based on the literature review, six business trends in the IoT era are identified: personalization, interaction, integration, analytics, monitoring, and protection. These trends have implications to consider not only in future organizational marketing strategies but also in the present.