Dos discursos em seu funcionamento: a mídia, o trabalho, o trabalhador

In this paper, from the theoretical-methodological perspective of Discourse Analysis proposed by Michel Pêcheux, we analyze a corpus constituted by various advertising actions, with a view to understanding the ways in which they constitute meanings for work, the worker and labor relations in our socio-historical context.We question about the regularities and ruptures that are marked in these statements, reflecting, especially, about the conditions of circulation of these discursivities.We also point out the functioning of what we understand as a process of imbrication between different media discourse practices, and the resonance of these meanings that stand as evidence in the discourse focused on work formation.