Sustainable Entrepreneurship Guided by Policy Support in a Transitional Economy

For countries in the process of economic transition, improvement of industrialization is no longer the sole goal of their economic development. While upgrading the level of industrial development, these countries also gradually attach importance to resource utilization efficiency and environmental protection, which is why sustainable entrepreneurship has become increasingly popular in recent years. With the intensification of policy guidance, a new “sea area” named sustainable entrepreneurship ushers in more and more “treasure hunters” exploring “the treasure” therein. Based on this, this chapter constructs the model of “Green Ocean Treasure Hunting” for green entrepreneurial enterprises to analyze the role played by their government's relevant policies and puts forward the research proposition of this chapter based on the relevant literature. On this basis, this chapter chooses and analyzes a medium-sized, high-tech enterprise in China that follows a certain typical green entrepreneurial process as evidence of the propositions the authors have put forward.