An Investigation of Slacktivism in Online Donation Campaigns: An Abstract

Yashar Dehdashti, Lawrence B. Chonko,Aidin Namin,Brian T. Ratchford

Marketing Opportunities and Challenges in a Changing Global MarketplaceDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science（2020）

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Slacktivism, Crowdfunding, Donation, Online campaigns, Social media

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