Solutions Salesperson’s Problem Solving Approaches: An Exploration from the Customer’s Perspective: An Abstract

Sreedhar Madhavaram,Vishag Badrinarayanan,Radha Appan,Indu Ramachandran

Enlightened Marketing in Challenging TimesDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science（2020）

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Solution selling, Salespeople, Solution salesperson, Deliberative problem solving routines, Creative problem solving routines, Business-to-business marketing, Customer solutions

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