The Moderating Role of Perceived Risk in the Technology Acceptance Model (TAM): The Context of Mobile Banking in Developing Countries

The development of wireless infrastructure has prompted the amalgamation of wireless technology and mobile devices and has innovated financial services such as international mobile banking. This study aims to evaluate the moderating influence of perceived risk based on the technology acceptance model (TAM) in the mobile banking industry. The proposed model was assessed using data provided by 482 Yemini nationals through surveys. These individuals do not use mobile banking. Structural Equation Modeling (SEM) was performed by employing Smart PLS 3.0 to determine impact of connections and relationships among the assessed factors. The projected conceptual model exerted a variance of 77% for mobile service in the banking services industry. Perceived ease of use (PEOU), perceived usefulness (PU), and behavioural intention were employed to examine the influence of perceived risk (PR) as a moderator. It was determined that PR was responsible for moderation only on the association between PU and the intent to utilise mobile banking. Furthermore, this study established that PEOU applied a significantly positive effect on PU. Moreover, PEOU and PU exert a positive effect on behavioural intention in mobile banking use in Yemen. The conclusions of this study may potentially offer additional insight into the mobile banking strategy.