Supply Chain of Pelagis Catch Fisheries in the New Normal Era Case Study of PPS Bitung Province of North Sulawesi, Indonesia

This study aims to identify the pelagic capture fisheries supply chain and financial flows during the new normal period of the COVID-19 pandemic in Bitung City. The research data was taken in Bitung City with 30 respondents consisting of 3 marketing actors, namely fishermen, collectors, and retailers. The method used is a case study. The research sample was taken by purposive sampling. Data was collected by interview using a questionnaire list and direct observation. Respondents were taken for fishermen as much as 40%, traders, collectors and retailers each 30%. This research is qualitative so that qualitative data is processed by qualitative methods while quantitative data is processed by simple quantitative methods to calculate the value of margins and profits of each business actor. The results of the study describe 2 supply chains that are formed, namely from fishermen directly to consumers, namely processing factories and fishermen through collectors and retailers then to consumers. Types of small pelagic fish and large pelagic fish are dominated by skipjack tuna and tuna. The formed marketing margin shows an efficient distribution flow.