Psychological Survey of Color Perceptions for Indian Users

This research paper presents the result of a psychological survey of colors for Indian users. The major goal of this survey is to find out the emotions evoked after observing particular colors. It, also, investigates about the most favorite colors of the Indian users. Color is a major factor impacting user’s decision when selecting products among given variety of goods and services. Every user’s perception and response to a certain color is different. Some users are attracted by a specific color, while others may not. This presents a challenge to the product designer while selecting a suitable color for product or its user interface, one is designing. In this survey, the user has been presented with 11 emotions associated with 11 colors as suggested by an interesting article from https://99designs.com . The users were asked to select the emotion that each color evokes, based on their experience and understanding. Furthermore, the user had been asked to select his/her maximum three favorite colors out of these 11 colors. The user survey is aimed at wider range of age groups as (13–22 years), (23–59 years) and 60+ years. This survey involves both male and female users and a total of 225 valid responses were received. A deviation in the users’ emotional perception has been observed for the four colors, viz. Orange, Blue, Brown and Grey. Moreover, the top three favorite colors selected by the Indian users were Black, Blue and White, respectively. The results of this survey will guide the product designers as well as user interface designers in selection of appropriate colors when designing products, mobile apps or user interfaces. This survey will help product designers to influence the user’s buying decisions and maximization of the product sale.