Medium is a powerful message: Pictures signal less power than words
Organizational Behavior and Human Decision Processes(2022)
摘要
•Pictorial representations are very popular nowadays.•We show that people are perceived as less powerful when using pictures vs. words.•Desire for social proximity mediates the effect of medium on perceived power.•We show people can strategically use medium to signal power.•The effect of medium on perceived power matters in organizational contexts.
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关键词
Medium,Pictures,Words,Zoom,Emojis,Logos,Power,Psychological distance
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