Elements of Traditional Crafts as an Inspiration for Modern Design and an Incentive for Regional Development from the Perspective of Experts, Manufacturers and Users

The text seeks answers to the questions of what folk inspirations in design mean and whether local identity embedded in traditions can work as a brand able to interpret traditional products and samples and, subsequently, disseminate them by means of strategies used in design. it is a conscious, innovative process that draws creatively on local sources. Today, traditional forms and patterns are naturally present in real craft products as well as kitsch objects created as an expression of the commercialisation of tourism. Attention is also paid to the terms "craft product" and "regional product", their significance and understanding by local manufacturers, users, self-governing bodies, and activities at the given location. The analysis of this topic is based on field research and the results of an internet questionnaire.