谷歌浏览器插件
订阅小程序
在清言上使用

Consumers' Expectations on Transparency of Sustainable Food Chains

Renata Pozelli Sabio, Eduardo Eugenio Spers

Frontiers in sustainable food systems(2022)

引用 5|浏览2
暂无评分
摘要
The search for food products from sustainable chains has increased in the past years, motivated by consumers' interest in reducing the negative environmental, economic, and health impacts of their food choices. However, it is not yet clear whether transparency expectations of sustainable food chains influence in consumers' perception of this food products. The literature shows that there are gaps in the growth of sustainable product consumption is the transparency of production and the provision of more information to consumers. In this paper, we aimed to better understand what is the role of transparency expectations and how they influence consumers' decision to consume sustainable food products. Based on scales already validated in the literature, a theoretical model with nine hypotheses was proposed. A questionnaire was structured and empirically tested through a survey with 136 consumers of food from alternative networks. Six hypotheses were validated. Three segments of consumers target were identified from an exploratory factor analysis and cluster. Based on the results some marketing actions were suggested for the participants of alternative food networks. Other studies may validate the model proposed here.
更多
查看译文
关键词
sustainable consumption,food chain transparency,sustainability,consumer behavior,alternative food system
AI 理解论文
溯源树
样例
生成溯源树,研究论文发展脉络
Chat Paper
正在生成论文摘要