How Does Ride-Hailing Influence Individual Mode Choice? An Examination Using Longitudinal Trip Data from the Seattle Region

This study investigates the impacts of ride-hailing, which we define as mobility services consisting of both conventional taxis and app-based services offered by transportation network companies, on individual mode choice. We examine whether ride-hailing substitutes for or complements travel by driving, public transit, or walking and biking. The study overcomes some of the limitations of convenience samples or cross-sectional surveys used in past research by employing a longitudinal dataset of individual travel behavior and socio-demographic information. The data include three waves of travel log data collected between 2012 and 2018 in transit-rich areas of the Seattle region. We conducted individual-level panel data modeling, estimating independently pooled models and fixed-effect models of average daily trip count and duration for each mode, while controlling for various factors that affect travel behavior. The results provide evidence of substitution effects of ride-hailing on driving. We found that cross-sectionally, participants who used more ride-hailing tended to drive less, and that longitudinally, an increase in ride-hailing usage was associated with fewer driving trips. No significant associations were found between ride-hailing and public transit usage or walking and biking. Based on detailed travel data of a large population in a major U.S. metropolitan area, the study highlights the value of collecting and analyzing longitudinal data to understand the impacts of new mobility services.