The impact of positive and reduction health claims on consumers’ food choices
Food Quality and Preference(2022)
摘要
•The effect of NHCs on consumer behavior are product and claim dependent.•Expectations of healthiness and reward are key drivers of consumers’ use of NHCs.•Reduction claims may trigger self-licensing effects and healthy = untasty intuition.•NHCs do not have a substantial effect on portion size rankings.
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关键词
Nutrition claims,Health claims,Consumer,Reward,Compensatory beliefs
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