Risks and Critical Success Factors in the Internationalization of Born Global Startups of Industry 4.0: A Social, Environmental, Economic, and Institutional Analysis

Startups in the Brazilian organizational scenario have been growing fast and understanding these startups' internationalization strategies have been highly relevant. Such startups have developed a social, environmental, and economic impact solution that had the support of government programs in its internationalization process, seeking to understand the impact of these programs. This article has sought the following: (1) identify the risks and critical success factors in the internationalization process of born global startups of industry 4.0, (2) analyze the social, environmental, and economic aspects. The authors have based the methodology on a single-case analysis, a global startup - Asel-Tech, a technology and automation company focused on developing and providing solutions for leak detection in oil pipelines and derivatives. Among the main results, we highlight: (1) the proposition of a model for risk and critical success factors analysis in the internationalization of born global startups of industry 4.0, (2) the analysis from the institutional view perspective on the strategy, on the social, environmental, and economic aspects of digital manufacturing. For professionals, the article provides a model to assist startups in future internationalization processes.