Direct mail from primary care and targeted recruitment strategies achieved a representative uptake of prostate cancer screening

•The IP1-PROSTAGRAM study evaluated the role of a short MRI in screening for prostate cancer in the community.•A number of different recruitment strategies were embedded into the study such as GP letters, direct engagement with the Black community who are at increased risk of prostate cancer and social media.•Direct mail and targeted strategies designed to engage a diverse population can achieve a representative uptake from Black participants and those from a lower socioeconomic group.