Increasing Sustainability Through Reverse Logistics

Increasing sustainability is the objective in all manufacturing and service sectors. For the increasing sustainability via circular economy, the research at hand reviews reverse logistics within the pharmaceutical industry of Pakistan. It proposes a recommendation to improve the current process of recycling medicines. The methodology is a qualitative method comprising unstructured interviews with an esteemed organization and observations to understand the dynamics of recycling and reverse logistics in drugs. The study helps develop and illustrates a framework divided into three stages (Distributor/Hospitals in 1st Tier, Whole sellers in 2nd Tier, Retailers and Customer in 3rd Tier) to target the customers and bring them into reverse logistics. The paper recommends policy implications to help improve the situation and initiate a sustainable practice for the environment and cost-efficient, including steps wise phases to gauge consumers for recycling medicines.