Exploring Tenets of Data Democratization.

Data democratization is an ongoing process that broadens access to data and facilitates employees to find, access, self-analyze, and share data without additional support. This data access management process enables organizations to make informed decisions, which in return enhances organizational performance. Technological advancements and extensive market pressure have mandated organizations to transform their traditional businesses into data-driven organizations, focusing on data democratization as a part of their data governance strategy. This paper explores the tenets of data democratization through an in-depth review of the literature. The analysis identified twelve attributes that enable data democratization based on the literature review. Future work will focus on testing and further empirically investigating these to develop a framework for the data democratization process to overcome the challenges.