Social Media Behaviour Analysis in Disaster-Response Messages of Floods and Heat Waves via Artificial Intelligence

This paper analyses social media data in multiple disaster-related collections of floods and heat waves in the UK. The proposed method uses machine learning classifiers based on deep bidirectional neural networks trained on benchmark datasets of disaster responses and extreme events. The resulting models are applied to perform a qualitative analysis via topic inference in text data. We further analyse a set of behavioural indicators and match them with climate variables via decoding synoptical records to analyse thermal comfort. We highlight the advantages of aligning behavioural indicators along with climate variables to provide with 7 additional valuable information to be considered especially in different phases of a disaster and applicable to extreme weather periods. The positiveness of messages is around 8% for disaster, 1% for disaster and medical response, 7% for disaster and humanitarian related messages. This shows the reliability of such data for our case studies. We show the transferability of this approach to be applied to any social media data collection.