«GREEN» BANKING AS A TOOL FOR IMPLEMENTING THE MODEL OF A SOCIALLY RESPONSIBLE BANKING INSTITUTION

The article studies the essence, evolution and features of “green” banking as a way to implement the activities of a banking institution in the format of environmental, social and corporate responsibility. The documentary base for ensuring sustainable development of “green” financial institutions is analyzed. The factors to be used to specify ESGcriteria in the implementation of green finance projects have been proposed. The ways of greening and socialization of financing mechanisms in the leading countries of the world are considered. Analyzed the activities of domestic banks in terms of eco-banking and justified the role of “green” banks in the provision of environmentally-oriented financing projects. The place of “green” banking in the implementation of the model of a socially responsible banking institution was determined. The conditions for the further development of “green banking” in Ukraine were substantiated.