Spontaneous charitable donations in Sweden before and after COVID: A natural experiment

Did the outbreak of COVID-19 influence spontaneous donation behavior? To investigate this, we conducted a natural experiment on real donation data. We analyzed the absolute amount, and the proportion of total payments, donated by individuals to charitable organizations via Swish-a widely used mobile online payment application through which most Swedes prefer to make their donations to charity-each day of 2019 and 2020. Spontaneous charitable donations were operationalized as Swish-payments to numbers starting with 90, as this number is a nationally acknowledged quality control label that is provided to all fundraising operations that are monitored by the Swedish Fundraising Control. The results show that the Swish-donations fluctuated substantially depending on season (less donations in January-February and during the summer months, and more donations in April-May and during the last months of the year) and specific events (peaks in Swish-donations often coincided with televised charity fundraising galas). Interrupted time-series analyses revealed that spontaneous donations were overall unaffected by the pandemic outbreak.