ON THE ROAD TO HELL: WHY ACADEMIA IS VIEWED AS IRRELEVANT TO PRACTICING MANAGERS

The assumptions we have typically used to formulate our theories and conduct our research have led us to be seen as irrelevant by an audience we should want to engage. Consequently, our approach to research and writing has put us on a road to hell. I (re)consider the fundamental assumptions we make about the phenomena we study and propose an approach that will allow us to better understand the structures and processes we purport to describe and explain.