Personality prediction model for social media using machine learning Technique

•Exhibiting the relationship between users’ personalities with their behavior in the interactions of social media platforms.•Predict the personality traits to explore in the social media platform using machine learning approach.•The current work comprises five stages: data collection, pre-processing, Feature extraction, and selection, using machine learning algorithm.•The proposed feature extraction method using Binary-Partitioning Transformer(BPT) with the TF-IGM approach better predicts personality traits.