Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune

Jura Liaukonyte,Anna Tuchman,Xinrong Zhu

Social Science Research Network（2022）

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摘要

In this rejoinder, we expand on the generalizability of our findings, identification challenges, and consumers’ motivation to engage in political consumerism.

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关键词

political consumerism,boycott,buycott,social media,switching costs

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