Design of XR Applications for Museums, Including Technology Maximising Visitors’ Experience

eXtended Reality (XR) technology can enhance the visitors’ experience of museums. Due to the variety of XR technologies available that differ in performance, quality of the experience they provide, and cost, it is helpful to refer to the evaluation of the various technologies performed through user studies to select the most suitable ones. This paper presents a set of empirical studies on XR application for museums to select the appropriate technologies to meet visitors’ expectations and maximise the willingness of repeating and recommending the experience. They provide valuable insights for developing Virtual Museum applications increasing the level of presence and experience economy.