Towards Augmented Reality Interactions Driven by Universal Dynamic Procedural Browser Actions in the 4.0 Contexts

In the last decade, Augmented Reality is a technology that has been advancing strongly revolutionizing information technologies, particularly in the context of 4.0, it has managed to expand to different fields of application such as tourism, entertainment, industry, health, marketing, and others. This development led to the need to establish standardized data access to achieve a universal experience regardless of the application that generates it. Different proposals emerged that integrated semantic web technologies to achieve this purpose, so new challenges emerge to ensure that these virtual contents are used by the user in a dynamic interaction directed by procedures composed of a set of actions to be performed in a physical context enriched by augmented reality technologies. In this order, this article presents the AR interaction structured by the ontology used in a framework that assists in the creation, exploitation, and publication of these procedures to be consumed by applications that use these technologies.