How Do Passive Social Networking Services Use and Its Antecedents Affect Users' Continuance Intention? An Empirical Study of WeChat Use.

Psychology research and behavior management（2022）

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摘要

This study enriches the SNS literature by indicating the moderating role of passive SNS use in the process of SNS usage, which facilitates the understanding regarding how users' continuance intention can be influenced when they use SNSs passively. This study can help SNS providers to better understand the factors affecting users' continuance intention in the case of passive SNS use, and then formulating effective strategies for retaining users and avoiding passive usage behaviors.

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关键词

WeChat,continuance intention,passive SNS use,social networking services,social well-being

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