New Language Identification and Sentiment Analysis Modules for Social Media Communication

The style and vocabulary of social media communication, such as chats, discussions or comments, differ vastly from standard languages. Specifically in internal business communication, the texts contain large amounts of language mixins, professional jargon and occupational slang, or colloquial expressions. Standard natural language processing tools thus mostly fail to detect basic text processing attributes such as the prevalent language of a message or communication or their sentiment. In the presented paper, we describe the development and evaluation of new modules specifically designed for language identification and sentiment analysis of informal business communication inside a large international company. Besides the details of the module architectures, we offer a detailed comparison with other state-of-the-art tools for the same purpose and achieve an improvement of 10-13% in accuracy with selected problematic datasets.