The frugal entrepreneur: A self-regulatory perspective of resourceful entrepreneurial behavior

•Develops a self-imposed constraint perspective of resourceful entrepreneurial behaviors to complement extant environmental constraints perspectives.•Introduces a novel construct (i.e., trait frugality) to entrepreneurship research.•Applies self-regulatory theory to differentiate frugality and self-control.•Frugality predicts higher amounts of bricolage and effectuation behaviors.•Self-control predicts higher amounts of causation and pre-commitment behaviors.