‘A circuit breaker’ – Interrupting the alcohol autopilot: A qualitative exploration of participants’ experiences of a personalised mHealth approach bias modification intervention for alcohol use

•Experiences of mHealth alcohol approach bias modification were explored qualitatively.•This mHealth training is an acceptable and helpful adjunctive intervention.•Smartphone delivery enables ‘just in time’ support for craving management.•Engagement is enhanced where intervention promotes autonomy and self-efficacy.•Training may function as a ‘circuit breaker’ in the cycle of problematic alcohol use.