Will coolness factors predict user satisfaction and loyalty? Evidence from an artificial neural network–structural equation model approach
Information Processing & Management(2022)
摘要
•The coolness of a specific technological product is empirically assessed.•Relations among coolness factors, satisfaction, and loyalty are investigated.•The moderating roles of age and gender on the associations among coolness factors, satisfaction, and loyalty are examined.•ANN-SEM are assessed against the human decision model regarding coolness.
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关键词
Artificial neural network-structural equation model,Coolness theory,Satisfaction–loyalty theory,Attractiveness,Uniqueness,Subculture
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