Research on AR-UGC Product Innovation Design for Future Community Digital Display Communication

Location-Based AR(Augmented Reality) experiences have increasingly appeared in a variety of products in recent years, and many studies have provided initial evidence of the effectiveness of this form of interaction in facilitating user experience and social communication User-generated content (UGC) is a user-centred method of developing and managing online knowledge bases, which includes significant social characteristics. Although few studies have thoroughly examined this mode of engagement, the usage of AR technology for UGC offers enormous potential to improve user experience and social ties among users. This study combines AR with UGC to create an augmented reality multiplayer real-time interactive application for usage in the community, promoting communication among residents, fostering close neighbourhood ties and shared values enhancing residents’ lives. The main function of the product is to use props to individually or collaboratively produce UGC in order to "transform" the community area in a personalized way. The product also has a complete asset system and friend system to promote a balanced and social experience.