Where to internationalise and why: Country selection by restaurant franchises

Rafael González-Márquez,Isabel María Rosa-Díaz,Francisco Javier Caro-González,José Luis Galán-González

Journal of Retailing and Consumer Services（2023）

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摘要

This paper analyses the factors that influence the selection of markets, as well as the process developed in the first stages of internationalization of small and medium-sized franchises.

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关键词

Franchising,International market selection,Restaurants

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