Making Online English Learning More Engaging for Chinese College Students: A Comparative Analysis of MOOCs and Bilibili.

Due to the COVID-19, Chinese universities have moved their English courses online. Students took lessons through various online learning platforms, especially MOOCs. However, MOOCs' problems such as low course completion rate, poor learning engagement, and learning efficiency harm the education quality. This study explores whether Bilibili, an online entertainment platform providing English videos, has better affordances in online English learning. Through a comparative analysis of the two platforms using questionnaires and SPSS software, the results show that compared to MOOCs, respondents perceived Bilibili to have a higher level of interactivity. In addition, respondents regarded Bilibili's screen bullets to have more significant positive effects on their English learning than MOOCs' discussion forums, especially in triggering their English learning interest. Still, the difference is not prominent in learning English grammar. Based on the results, the study argues that universities should choose between MOOCs and Bilibili according to the different characteristics of English skills.