Exploring the Impact of the Quality of Social Media Early Adopters on Vaccine Adoption.

As social media such as Twitter has become an important medium for disseminating information, it is essential to understand how the information diffusion on social media influences public adoption of vaccines. Based on the innovation diffusion theory, we construct a user and information quality indicator system for early adopters of COVID-19 vaccination by identifying their creation of user-generated content on social media. Machine learning approaches and text analysis methods are used to perform topic clustering and sentiment analysis on vaccination-related tweets on Twitter. Based on each country’s vaccination data in January 2021, the study examines the relationship between the quality of social media early adopters, and the quality of the information they publish with vaccine adoption by using the OSL regression model. The empirical results show that the total number of tests, the number of new COVID-19 cases, and the human development index have a significantly positive influence on vaccine adoption. Neutral emotions and offensive language of early adopters on social media have a significantly negative relationship with vaccine adoption. These interesting findings can help governments and public health officials understand early adopters' perceptions of vaccines and play an important role in targeted policy interventions.