Using Virtual Reality in E-Cigarette and Secondhand Aerosol Prevention Messages: Implications for Emotional Campaign Design.
Cyberpsychology, behavior and social networking(2023)
摘要
Vaping has dramatically increased in recent years among young adults. To increase risk perceptions and promote preventive behaviors against vaping and secondhand e-cigarette aerosol (SHA), this study designed and tested virtual reality (VR) messages based on the theory of psychological distance. We randomly assigned 137 participants to see one of three messages: a VR message presenting SHAs impact on the self (VR-Self), a VR message showing SHAs impact on others (VR-Other), and a print advertisement. Risk perceptions and preventive intentions/behaviors were assessed at three different times: before, immediately after, and 1 week after the experimental treatment. All three messages increased desired intentions and risk perceptions immediately, reduced vaping interest both immediately and 1 week after message exposure, and increased behavior to persuade others to quit vaping after a week. Compared with the print advertisement, VR-Other generated less vaping interest immediately following message exposure (β = 1.40, = 0.05). After 1 week, VR-Self (β = 1.62, = 0.05) and VR-Other (β = 2.37, = 0.01) generated less vaping interest than the print advertisement. VR-Other also generated a higher level of perceived harm of SHA (β = 1.27, = 0.01) than the print advertisement. VRs advantage over print in reducing vaping interest was increased after 1 week. Although VR-Other generated less emotions, such as fear, than VR-Self ( = 2.48, = 0.02) and print ( = -2.82, = 0.02), its persuasiveness was not hindered. Disgust increased the intentions to persuade others to quit vaping immediately after the experimental treatment (β = 0.85, = 0.02), and anger aroused by recalling the messages decreased vaping interest 1 week later (β = -2.07, = 0.02).
更多查看译文
关键词
campaign,e-cigarette,emotions,psychological distance,vaping,virtual reality
AI 理解论文
溯源树
样例
生成溯源树,研究论文发展脉络
Chat Paper
正在生成论文摘要