The relationship between values and prosocial behavior in different contexts before and during the covid-19 pandemic

PSYCHOLOGY-JOURNAL OF THE HIGHER SCHOOL OF ECONOMICS(2023)

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摘要
The COVID-19 pandemic has unprece-dentedly influenced social interactions, which can be implemented both in real life (offline) and on the Internet. Prosocial behavior as a type of social interactions has a positive impact on individuals and society, especially during crises. Prosocial behavior is determined by various factors, including individual values and contextu-al factors as the most influential ones. The form of prosocial behavior and its deter-minants may differ in different periods of the society functioning. Therefore, study-ing prosocial behavior before and during the pandemic, and identifying factors of its implementation in various contexts is a relevant task. This study explores the relationship between individual values and prosocial behavior, in an offline and an online context, before and during the COVID-19 pandemic in Russia. A cross-sectional study with two sub-samples - the "pre-pandemic" group (N=304) and the "pandemic" group (N=187) - was conducted online, using the short version of Human Values Scale by S. Schwartz (ESS-21) and scales of prosocial behavior in online and offline contexts. Results show that during a pandemic people are less likely to engage in prosocial behavior offline and rely less on Self-Trans -cendence values. At the same time, in "the pre-pandemic" group, Self-Transcendence values contribute to prosocial behavior in both contexts, while Self-Enhancement values contribute to prosocial behavior in the online context. Next, in the "pandem-ic" group, Self-Transcendence values and Openness-to-Change values promote prosocial behavior in both contexts, while Conservation values discourage it. The results are discussed regarding the impact a pandemic has on people's lives.
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关键词
prosocial behavior,individual values,online context,offline context,COVID-19 pandemic,cyberpsychology
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