Do-It-Yourself Street Views and the Urban Imaginary of Google Street View

Google Street View (GSV) is the de facto platform for street-level visual representation in most settings; however, its coverage is highly uneven due to a range of political, legal, technological, and economic factors. GSV's spatiotemporal disparities are most evident within cities, and this advances a distorted urban imaginary of absences, fragments, and obsolescences. This paper traces key developments in 360 degrees imaging poised to expand the production and consumption of street-level imagery, including new actors, platforms, technologies, and data production approaches. Then, engaging with consumer-grade imaging technologies and the notion of do-it-yourself urbanism, this paper develops a DIY street view approach as one new mode of producing street-level imagery. Drawing on the findings of a pilot study, the paper considers key practical issues for street-view production, the benefits and risks of DIY approaches in relation to corporate and crowdsourced imagery initiatives, and the politics of urban representation in 360 degrees. Findings suggest that the DIY approach offers the potential for a more "careful curation" of space in 360 degrees street-level representations; however, there are considerations specific to this "third way" that require further attention.