#Childathlete

The present study aimed to examine the tone and focus of the conversation associated with #childathlete on Instagram. Additionally, the visual content of five child athlete Instagram accounts were analyzed to determine if fitspiration (e.g., exercise, healthy eating, inspiration, showcase strength, and empowerment) or objectification (e.g., emphasis of specific body parts, suggestive posing, or emphasis on appearance) were promoted. Using Netlytic, a text analysis was conducted to analyze the conversation surrounding #childathlete and the top five child athlete accounts (based on likes) that were managed by parents were selected for visual content analysis. The text analysis revealed that the conversation was positive in tone and focused on sport/exercise. Analysis of the visual content indicated that the child athlete accounts focused athleticism, activity, and fitness, with little presence of objectification. Future research should further explore social media as a strategy for promoting and improving physical activity among users.