B4B.World: Decentralized Influencer Marketing Platform
2023 IEEE International Conference on Blockchain and Cryptocurrency (ICBC)(2023)
摘要
In the demo, we present B4B.World–an influencer marketing platform with reputation-based rewards. The platform allows influencers making payable advertising campaigns and earning rewards proportionally to the speed, quality, and quantity of ads. To get access to the active community of influencers, brands buy a monthly subscription and make campaigns by crypto or project-based NFTs. B4B. World prototype runs on Aurora EVM of Near blockchain testnet since November 2022. By February 2023, over 880 volunteers posted more than 4600 Twitter adds for 12 campaigns.
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关键词
Marketing,Blockchain,Smart contract,Real-world deployment
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