#Buzz: Exploring public interest in pollinators, bees, and honey using online media data

•Pollinators facing serios population declines in the US.•The declines may lead to concerns in crop yield, natural fertilization, and agribusiness.•Policies are introduced to enhance public awareness of the pollinator declines.•Level of the public awareness is examined by utilizing social media listening analytics.•Mentions are mostly driven my pleasant bee-related topics than pollinator declines.•Results suggest a low level of public awareness of the pollinators.