Philanthropy during COVID-19: Learnings and recommendations for philanthropic organizations navigating crisis

JOURNAL OF PHILANTHROPY AND MARKETING(2024)

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摘要
This practice paper articulates the key learnings for philanthropic organizations based on their experiences of the COVID-19 pandemic. Which actions can philanthropic organizations take to best support community needs during times of crisis? To answer this question, we synthesize information about how philanthropic organizations responded during the early COVID-19 crisis (spring?fall 2020) across 11 countries: Australia, Austria, Finland, Germany, Iceland, Israel, Norway, Sweden, the Republic of Korea, the Russian Federation, and the United States of America. Results indicate four key actions that we recommend philanthropic organizations take during times of crisis: (1) Assess community needs; (2) engage with volunteers and donors; (3) communicate effectively and strategically with volunteers, donors, and the public; and (4) focus on equity.
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关键词
crisis,giving,global generosity,nonprofits,philanthropic organizations,volunteering
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