Enabling In-Situ Urbanization through Digitalization

The bourgeoning of e-commerce in the context of the information era has accelerated the urbanization trend by broaching a new horizon of economic and industrial boosters for rural places, epitomized by a great number of “Taobao Villages” in China. This paper has two objectives: (1) explore the process and mechanism of digitalization enabling rural in-situ urbanization represented by e-commerce; (2) nuance the specific case evidence of Daiji Town, where digitalization enabled in-situ urbanization recently. We build up a theoretical framework for digitalization-enabled in-situ urbanization from the juxtaposition of four interlinked elements: industry, talent, rural governance, and land use. It then analyzed the details and evidence of digitalization enabling rural in-situ urbanization through the case study of Daiji Town. The main conclusions of this paper are as follows: First, digitalization plugs rural areas into production and consumption networks in wider contexts, promoting the transformation and prosperity of rural economies. Secondly, the reverse migration of young generations to rural areas becomes the key to rural in-situ urbanization. Thirdly, digitization materializes the urbanization of rural spaces. Finally, digitalization enables the rural transformation and improvement of urban-rural relations in the Global South, which needs to be further explored.