Using Video Streaming Feeds to Encourage Informal Learning

Social media have become an indispensable part of daily life, particularly among university students, who regularly browse social news feeds in their spare time. Due to their pervasiveness, social media platforms provide an opportunity for influencing user behavior and encouraging informal learning. In this paper, we present an experiment using an online video recommendation application designed to blend micro-informative content with general content according to user preferences and activity history. Based on a one-week study, we conclude that injecting micro-informative content into video streaming platforms has the potential to improve the perceived satisfaction of users and can act as a potential catalyst to motivate users to consume more informative content online.