Beyond the News Media Logic? Analyzing the Social Media Orientation of University Leadership
Swiss journal of sociology/Schweizerische Zeitschrift für Soziologie(2023)
摘要
Building on scholarship on the mediatization of organizations, we propose a conception of the social media orientation of organizational leaders and apply it to higher education. Based on an online survey of 276 leaders of Swiss higher education institutions, we show that social media platforms have made their way into university management and communication but are still not as important as news media. The study discusses differences between university types and uses the literature on new public management to derive influencing factors.
更多查看译文
关键词
social media,public communication,new public management,higher education institutions,mediatization of science
AI 理解论文
溯源树
样例
生成溯源树,研究论文发展脉络
Chat Paper
正在生成论文摘要