Weather, weekday, and vacation effects on webcam recorded daily visitor numbers in the alpine winter season

Winter tourism is an important economic factor in the European Alps, which could be exposed to severely changing meteorological conditions due to climate change in the future. The extent to which meteorology influences winter tourism figures has so far been analyzed mainly based on monthly or seasonal data and in relation to skier numbers. Therefore, we record for the first time daily visitor numbers at five Bavarian winter tourism destinations based on 1518 webcam images using object detection and link them to meteorological and time-related variables. Our results show that parameters such as temperature, cloud cover or sunshine duration, precipitation, snow depth, wind speed, and relative humidity play a role especially at locations that include other forms of winter tourism in addition to skiing. In the ski resorts studied, on the other hand, skiing is mostly independent of current weather conditions, which can be attributed mainly to artificial snowmaking. Moreover, at the webcam sites studied, weekends and vacation periods had an equal or even stronger influence on daily visitor numbers than the current weather conditions. The extent to which weather impacts the (future) visitor numbers of a winter tourism destination must therefore be investigated individually and with the inclusion of non-meteorological variables influencing human behavior.