An Application of Integrated Communications In Wyeth (M) Sdn Bhd

Integrated marketing communication has been popularly used as a strategic management process to create and manage strong brands effectively. The marketing communication tools and strategies used in Wyeth (M) Sdn Bhd have been broadly researched. This case study is conducted through data and information collected from many sources of evidence. This study showed that Wyeth uses several marketing communication tools to channel its marketing messages to the customers, thus achieving an integrated effect.