Building digital platform leadership through affordances and generativity

The increasing importance of digital platforms on creating and consuming value is undisputed. Digital platforms integrate and orchestrate an ecosystem of autonomous actors to co-create value instead of relying solely on internal innovation capabilities. The platform owner provides digital affordances through boundary resources that an ecosystem of complementors can use to create value-adding services. Based on those boundary resources, the platform combines internal innovation capabilities by providing digital affordances and utilizes external innovation capabilities between complementors that refer to the generativity of the ecosystem. However, it remains unclear how the provision of affordances and the interaction of complementors led to the tremendous success of digital platforms. To disentangle both internal and external innovation capabilities, we adhere to a fuzzy-set qualitative comparative analysis based on 47 platforms. Preliminary results reveal four configurations of leading platforms that combine affordances of the platform and generativity in an ecosystem to point toward a fruitful area for future research.