Alternatives

This is the most challenging chapter. It broadens our critical analysis to examine our wider economic system: corporate consumer capitalism. It is challenging because it will confront us with some very difficult truths. It will show how our world of plenty, which has its roots in the empire and colonialism, is built on the ruthless exploitation of both people and planet. And that this unfairness continues into the present era. Specifically, it is driving climate breakdown and the related ecological harms that are now threatening the survival of our species. The good news is that there are alternatives, we can choose more sustainable systems. Furthermore, we have guides and teachers in indigenous societies who have long learned how to live ecologically. We will hear their voices and see how their insights complement key social marketing concepts.